Article
June 3, 2025

How Midsize Firms Are Using AI to Improve Client Delivery and Results

Midsize professional firms often struggle with delivery challenges. AI is proving to be a practical tool that reduces friction, speeds up delivery, and helps teams meet rising client expectations without needing to add headcount.

Midsize professional firms often struggle with delivery challenges, from manual tasks to fragmented processes and limited capacity for client work. AI is proving to be a practical tool that reduces friction, speeds up delivery, and helps teams meet rising client expectations without needing to add headcount.

More than 60 percent of midsize firms in law, advisory, accounting, and wealth management now apply AI in at least one core area. These are focused efforts, not surface level pilots, that deliver tangible improvements for clients while enhancing firm performance and resilience.

Here is where the impact is showing up.

Law Firms: Faster Review, Better Outcomes

Transactional practices are using AI to simplify contract review, spot risks, and speed up document preparation. One department put it to work on clause analysis and markup. As prep time dropped, attorneys were able to focus more on negotiation and client strategy. The result was more consistent service, fewer write-offs, and faster delivery without sacrificing quality.

With routine tasks handled more efficiently, attorneys had more time for strategic work. They took a more active role in complex matters, leading to better service overall. Clients benefited from more timely communication and deeper legal insight.

Advisory Firms: Real Insight, Repeat Work

Private equity advisory groups are using AI to turn raw data into useful scenarios and recommendations. Replacing manual analysis with tools that gather comps, financials, and historical inputs more efficiently has accelerated deal modeling and improved response times.

Shorter turnaround times create opportunities for further work in portfolio planning, market assessments, and operational alignment. Consistent, relevant insight positions advisors as trusted contributors to their clients’ most important decisions.

Accounting Firms: Fewer Corrections, More Client Value

AI helps CPAs identify reporting anomalies early, keeping engagements on track and avoiding delays. A midsize firm used AI tools to continuously analyze transaction patterns across its client base. By reviewing activity in real time, the team surfaced inconsistencies sooner, enabling them to complete the monthly close an average of three days faster.

With core reporting improved, partners reengaged clients through proactive planning and forecasting support. This shift led to a clear rise in advisory and tax strategy work among clients who previously received audit services only.

Wealth Firms: Timely Contact, Scalable Support

Some advisors are rethinking the timing and purpose of client outreach. Instead of relying on fixed check in schedules, AI now helps identify contact opportunities based on actual client behavior and portfolio activity.

One team integrated AI signals into its CRM. When specific patterns appeared, the system alerted advisors to follow up with relevant guidance. These timely interactions helped strengthen client relationships and enhance service delivery.

Where AI Is Driving Real Results

  • Law: Reduced prep time and improved fee recovery
  • Advisory: Shorter project cycles and extended client engagements
  • Accounting: Faster reporting and expanded advisory services
  • Wealth: Higher retention through timely and relevant contact

Firms are not attempting to automate every task. They are focusing on slow, resource intensive work that limits scale and client satisfaction. The goal is to create capacity for deeper work, not to replace the people delivering it.

Article content
Source: BrownRobinson

What Top-Performing Firms Are Doing

Success with AI is not about tools. It comes from choosing the right starting point and staying close to outcomes that matter. The firms seeing returns tend to:

  • Choose one area with measurable delivery friction
  • Set goals based on client results or margin impact
  • Integrate new tools into daily routines, not separate systems

Teams are not treating AI like a side project. They are applying it where it frees time for what clients value most.

What Are You Learning?

If you are using AI to improve delivery, increase responsiveness, or create more space for strategic work, share your experience.

Comment below with the tools you are using, the use cases you are testing, or where you are looking next.

Also published on LinkedIn:
https://www.linkedin.com/pulse/how-midsize-firms-using-ai-improve-client-delivery-results-brown-sliqe/