Pipeline, forecasting, and GTM for B2B

A Clearer Operating Model for Revenue

If your pipeline looks healthy but results stay inconsistent, the problem isn’t effort or talent. It’s misalignment between GTM strategy, buyer behavior, and how work actually moves through your funnel.

BrownRobinson replaces the guesswork with clarity.

We align GTM strategy, pipeline design, and forecasting into a single system that makes revenue progress clear and repeatable.

Challenges We Solve

If any of these sound familiar, you’re in the right place:

GTM strategies that don’t match buyer or ICP decision behavior
Messaging that fails to influence real decision makers
Pipeline stages with unclear exit criteria or ownership
Forecasts driven by optimism instead of observable signals
Limited visibility into stalled or aging opportunities
Disconnected activity across marketing, sales, and client teams
Renewal and expansion efforts with no defined process

Our Services

Here’s how we bring revenue back into focus:

GTM plans tied to measurable revenue expectations
Buyer-informed positioning and decision-maker messaging
Clearly defined pipeline stages and conversion criteria
Forecasting grounded in observable activity and signals
AI-informed workflows that reduce manual friction
Operating reviews focused on progress, blockers, and next actions

who we work with

We work with leaders accountable for revenue outcomes, including:

CEOs, CROs, CMOs, CFOs, COOs, and CGOs
Revenue and GTM executives
PE-backed and portfolio company leadership teams
Division leaders responsible for acquisition, retention, and expansion

If revenue performance shows up in your KPIs, our work supports your mandate.
‍

Private Equity Firms &
B2B Portfolio Companies
🔹

Growth has stalled. The plan needs to evolve.
‍
With us, portcos move past common performance plateaus and unlock new revenue through better GTM strategy, tighter execution, and leaner marketing ops.

Managing Partners, Principals,
and Practice Leaders
🔹

‍You need go-to-market that works, not wait-and-see marketing.
‍
We lead planning, build the strategy, and run the plays, even if internal teams are light or nonexistent.

Growth Stage to
Series C Startups
🔹

‍You’ve outgrown founder-led marketing.
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You can leverage our firepower to scale positioning, campaigns, and revenue impact without the cost or lag of building a full team.

Revenue Teams
Without Marketing Alignment
🔹

Sales and Customer Success is moving. Marketing isn’t.
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We close the gap with structure, messaging, and execution that supports new and existing logo revenue — not slow it down.

Why Choose Us

Full GTM, pipeline, and forecasting

We address acquisition, onboarding, retention, and expansion as one connected system.

Revenue-centered
execution

Every action aligns to conversion, cost efficiency, retention, and long-term value

AI-informed
insight

We use AI to improve accuracy across research, scoring, routing, and evaluation.

Consistent
alignment

Strategy, messaging, and execution stay connected across marketing, revenue, and client teams.

Predictable revenue starts with alignment. We help companies fix stalled pipelines, unreliable forecasts, and fragmented GTM execution by aligning strategy, messaging, and operations around how your buyers actually move.

Why Choose Us

Let's drive impact together.