Heidi is a C-suite GTM executive with more than 15 years of experience across companies in PE-backed environments, technology, financial services, professional services, and startups. She leads GTM strategy for global and national markets, focused on positioning, revenue expansion, and long-term customer value.

Her work spans three enterprise B2B SaaS product launches for the financial and professional services sectors, and a B2B media technology company positioned for acquisition in 2017. She has overseen GTM across marketing, sales, and customer success, while modernizing marketing operations through data, analytics, automation, and AI-enabled tools. Her leadership extends to team development and organizational capability building. Heidi earned an MBA from Columbia Business School and a B.A. in English Literature from University of California, Berkeley. She serves on the Board of Directors for the National Menopause Foundation. Outside of work, Heidi enjoys yoga and spending time with her family.

Michael has led marketing over a number of technology/SaaS and professional services companies, focusing on profitable and predictable growth with both new and existing clients. He has scaled companies at every stage, from startups at $1M to category leaders at $50M-$100M and global firms exceeding $500M, as well as VC and PE-backed companies with successful exits.

Michael graduated from Southern Methodist University with an MBA, and earned a B.A. in English Literature with a minor in Journalism from Baylor University. He finds cooking, rowing, biking, and running therapeutic both mentally and physically, and values time with his wife, soon-to-be-adult kids, and three dogs.