Heidi is a seasoned C-Suite marketing executive with extensive experience in the Technology, Financial Services, and Professional Services sectors. Her list of accomplishments includes the release of three enterprise software products for the financial services and business services sectors, and she helped successfully position a B2B media technology company for an acquisition sale in 2017.

Heidi graduated from Columbia Business School, Columbia University with an MBA, and she earned a B.A. in English Literature from University of California, Berkeley. Heidi is a member of the Board of Directors for the National Menopause Foundation. When she’s not helping companies to grow and prosper, Heidi enjoys yoga, spa days, and spending time with her family.

Michael has led marketing over a number of technology/SaaS and professional services companies, focusing on profitable and predictable growth with both new and existing clients. He has scaled companies with strategies tailored to certain stages of growth – from startups of $1m, to category leaders of $50m-100m, and to global leaders of >$500m, as well as VC and PE backed companies with successful exits.

Michael graduated from Southern Methodist University with an MBA, and earned a B.A. in English Literature with a minor in Journalism from Baylor University. He finds cooking, rowing, biking, and running therapeutic both mentally and physically, and values time with his wife, soon-to-be-adult kids, and three dogs.